The Untold Truth Of Bath & Body Works

While you may love Bath & Body Works, there's a lot you don't know about this global brand of scents, soaps, body sprays, and more. Long story short, the way to the top hasn't been all juniper and plumeria. Before the company opened up its flagship store in Cambridge, Massachusetts in 1990, Bath & Body Works products were sold at Express clothing stores. For the first year of its existence, the store promoted its brand with green colors and an eco-friendly message that it hoped would set it apart from the competition. But it ended up having the opposite effect when British retailer The Body Shop took notice of the similarities between itself and the new brand on the block, and sued over the perceived similarities between the companies' identities and brand design. Within one year of Bath and Body Works emerging on the market, The Body Shop filed a lawsuit against Bath & Body Works in 1991. When the British company won the lawsuit, Bath and Body Works was forced to change its brand identity to something more like an American heartland theme, and even decorating its stores with gingham print and wooden barrels to help seal the deal on the new, infringement-free look. They also debuted a recognizable sunburst logo, securing a brand identity that they truly could call their own. Keep watching to learn The Untold Truth Of Bath & Body Works! #Bath&BodyWorks Jocking the Body Shop | 0:00 The strange myth of Kate | 1:15 Opening the store up | 2:26 Bringing back old favorites | 3:11 A very lenient return policy | 4:08 Advertising to you | 5:19 Immune to the smell | 6:03 Save your money | 7:10 Different regions, different scents | 8:04 Global reach | 9:00 The future smells good | 9:50