How Kim Kardashian Helped Build The Yeezy Empire

Dec 29 2020

Fashion Instagram Social media Loyalty Pop Kanye west Love Nfl Media Influencer Rap Support Usa Exotic Game Success Kim kardashian Love and support

Kim Kardashian-West is an influencer. Her social media presence is so great, people are paying her thousands of dollars to promote their products. One company however that doesn’t have to pay, is Kanye West’s brand, Yeezy. And while you could say it’s because Kim is the supportive wife, in reality it’s because she loves and believes in the brand so much. And because of that love and support Yeezy, the brand, has surged in popularity. From her countless Instagram posts about Yeezy shoes, to being photographed in exotic locales, and locally, wearing Yeezy, this girl is bringing her A-game. So much so she was given one million dollars for turning down posting about another fashion company because they copied Yeezy’s looks. And along with that cool one million? A percentage of Yeezy. Kanye is so appreciative of his wife's commitment to his brand he gave her some stakes in the company. If that isn’t love, we don’t know what is. And it’s not only her loyalty to the brand and her posts that have helped the brand find success. It’s Kim’s reputation and clout that have also helped the fashion house reach 50 million in sales (according to Kanye) Written by: Melissa L Narrated by: Lanessa Tremblett Edited by: Steven Suñe