How Kylie Jenner Became The Most Influential Person In Beauty

Jan 12 2021

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Kylie Jenner’s makeup company, Kylie Cosmetics, has quickly become one of the most successful brands in the beauty industry. What is it about the youngest Kar-Jenner sister that fans and followers adore? Kylie’s brand and marketing are largely based on her massive social media following. Through her own personal brand, Kylie has brought influencer marketing to another level. But she couldn’t build a multi-million dollar company all on her own. Over the years, Kylie has worked with her sisters, Khloe, Kim, and Kourtney to create collaborations that helped her bring in even more fans and customers. Her recent collab with Kendall sold out in 24 hours! Kylie has also expanded her brand by working with major labels and brands to establish a professional credibility among the beauty industry. Building up one of the biggest social media followings in the world has helped Kylie to grow her business and her brand, allowing her to become the most influential person in beauty and cosmetics. Kylie has relied on both her skills and passion as well as the powerful women in her life to help her get to where she is today. Written by: Laurie M. Narrated by: Carmen Sandi Edited by: Steven Suñe