BLACKPINK's Jennie Unveils 'Mantra' Single: Release Date, Lyrics, and More!

Oct 01 2024

Hey there, K-pop enthusiasts! Brace yourselves for some exciting news as the talented Jennie Kim of BLACKPINK gears up to unleash her newest solo endeavor. Teaming up with Columbia Records, the singer and rapper is set to drop her latest single 'Mantra' on October 11, marking a significant milestone in her solo career.

The buzz around Jennie's upcoming release started when she teased fans with a cryptic Instagram post on September 25. The post featured a video of Jennie hanging up a sign that read "CALLING ALL PRETTY GIRLS," hinting at the empowering theme of her upcoming track.

Columbia Records officially announced their partnership with Jennie and her company, ODD Atelier, on September 8, 2024. The collaboration promises a fresh and vibrant approach to Jennie's music, setting the stage for an exciting new chapter in her artistic journey.

According to reports from Variety, 'Mantra' will serve as Jennie's first solo release since her performance of "You & Me" during BLACKPINK's 'Born Pink' world tour in 2022 and 2023. With her solo career gaining momentum, Jennie has been making waves across various creative realms, from fashion to music and entertainment.

 

Since the inception of ODD Atelier, Jennie has been a busy bee, delving into a myriad of projects that showcase her versatility and artistic vision. From strutting her stuff on the runway for Jacquemus to collaborating with industry heavyweights like Matt Champion and Zico, Jennie has proven her prowess as a multifaceted artist.

Following the conclusion of her contract with YG Entertainment in late 2023, Jennie has taken the reins of her solo endeavors under ODD Atelier's banner. Meanwhile, her fellow BLACKPINK members have also embarked on their solo ventures, each carving out their unique paths in the music industry.

Jennie's announcement of ODD Atelier in December 2023 marked a pivotal moment in her career, signaling a new chapter of creative exploration and innovation. The name 'OA,' derived from Odd Atelier, encapsulates Jennie's commitment to crafting distinctive and attention-grabbing projects that resonate with her audience.

Despite their individual pursuits, BLACKPINK remains united in their commitment to the group, with YG Entertainment hinting at a possible group comeback and world tour in 2025. The future looks bright for the powerhouse girl group, with each member shining brightly in their respective solo endeavors.

As we eagerly await the release of 'Mantra,' let's rally behind Jennie Kim as she continues to captivate audiences with her unparalleled talent and unwavering passion for music. Stay tuned for more updates on this exciting new chapter in Jennie's musical journey!

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