In a world of unrealistic beauty standards, these stars are changing the game and the beauty and cosmetics industry. And it’s about time!

As the world shifts to consumers being more interested in values, beauty brands are changing their tune to include elements of cruelty free, inclusivity for more skin tones, and affordability for all makeup lovers. Cosmetics shouldn’t be only for those with deep pockets. Makeup should be fun and for everyone, no matter their skin tone, gender, or income!

These celebs care about making beauty more inclusive. Stars like Halsey and Selena Gomez are working to make makeup fun again! Lady Gaga and Drew Barrymore are thinking outside the box with new and fun products. Stranger Things star Millie Bobby Brown is also bringing a new Gen Z approach to beauty with her line Florence by Mills.

Selena Gomez’s Rare Beauty is promoting self-love and acceptance - similar to the value of brands by Jessica Alba and Miranda Kerr, who think beauty should go hand in hand with health!

We can’t forget about major stars like Rihanna and Tracee Ellis Ross who are using their platforms to bring inclusivity into the beauty industry.

These stars all know that beauty is for everyone - and it’s about way more than covering up. Makeup and skincare is about looking good and Feeling Great!

Written by: Lori N

Narrated by: LanessaVO

Edited by: Ajay Danny