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Japan's Surging Interest in Volvo: The Growing Popularity of Swedish Cars
Feb 22 2024
Japan is experiencing a surge in interest in Volvo cars, particularly the old Volvo 200 Series models. These classic Swedish vehicles, known for their boxy design and reliability, are gaining popularity among a niche group of enthusiasts in Japan. Despite their unassuming appearance, these Volvoisti are passionate about their beloved "bricks" and appreciate them in their original, unmodified state. Top Gear Magazine's Tom Ford explores this growing trend and embraces the slow-paced lifestyle that comes with owning one of these vintage Volvos.
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