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The Making Of J. Cole’s “ATM” Video With Director Scott Lazer | Framework
May 03 2018
Shortly after J. Cole released his most recent album ‘KOD,’ he dropped off a surreal music video for “ATM.” The self-produced song finds the North Carolina rapper addressing his complicated relationship with money. In the Scott Lazer-directed clip, Cole deals with the downsides of wealth. He’s driven mad by all his money in one scene, while another features him being robbed of large sums of cash. After losing everything while gambling, he’s forced to literally give up an arm and a leg to purchase a fancy red convertible.
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