Skims, the popular lingerie brand by Kim Kardashian, is making a bold statement by featuring WNBA stars in its latest campaign. The campaign showcases basketball players like Candace Parker, Dijonai Carrington, Kelsey Plum, Skylar Diggins-Smith, and Cameron Brink, highlighting the brand's commitment to inclusivity and empowerment.
In the campaign, each player is seen wearing Skims' "Fits Everybody" line, which includes underwear and bandeaus in nude shades that complement their skin tones. The WNBA stars also accessorize with WNBA x Skims basketballs and statement jewelry, showcasing a blend of athleticism and style.
Kim Kardashian expressed her support for women in sports, stating that Skims values inclusivity, representation, and women's empowerment, aligning perfectly with the values of the WNBA. The collaboration aims to champion women and celebrate their achievements both on and off the court.
This campaign is part of Skims' ongoing efforts to promote diversity and empowerment. Previous campaigns have featured celebrities like Sabrina Carpenter and Usher, as well as male athletes such as Shai Gilgeous-Alexander from the NBA.
Fans have praised the collaboration, with many appreciating the representation of female athletes in the fashion industry. The partnership between Skims and the WNBA is seen as a positive step towards promoting gender equality and diversity in sports and fashion.
Skims' latest campaign follows a successful swimwear drop, showcasing Kim Kardashian in snakeskin-print suits. The brand's commitment to inclusivity and empowerment continues to resonate with fans and followers.
As the fashion industry embraces diversity and representation, collaborations like the one between Skims and the WNBA set a positive example for inclusivity and empowerment. By featuring strong and talented women from the world of sports, the campaign sends a powerful message of confidence and self-expression.
