Makeup Mogul Jamie Kern Lima on Turning a Setback into a Setup for Success
Feb 25 2021
Ellen welcomed Jamie Kern Lima, Co-founder of IT Cosmetics and the first female CEO of a L'Oréal brand. She shared how she came up with the business idea as a TV reporter, and that despite the struggle to find investors and constant setbacks, she never gave up. Now she’s telling her inspiring success story in her book “Believe IT: How to Go from Underestimated to Unstoppable.”

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